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Branding
Ark Brand Guidelines
Brand guidelines for Ark spanning typography, color, logo, print and digital applications, environmental design, and animation.
I created brand guidelines for Ark, a footwear company that I pitched to an executive at REI. I covered typography, color, logo, and applications across print, digital, environmental design, and animation. The system was built to keep the brand consistent in both digital and physical environments, while not being limited to a single medium.